apteekritel

Apteekritel is a Turkish online pharmacy and retail platform that offers a comprehensive range of prescription and over‑the‑counter medications, health supplements, and personal care products. The service was launched in 2013 by Aptek Ritel Holding, a company that also operates a network of physical pharmacies across major cities in Turkey. Apteekritel’s business model combines e‑commerce with strategic partnerships with local pharmacy chains, allowing customers to order medicines online and receive them at home or pick them up at a nearby store.

The platform is regulated by the Turkish Medicines and Medical Devices Agency (TİTCK) and complies with national laws governing the sale of pharmaceutical products. It requires a valid prescription for certain medications and employs licensed pharmacists to verify orders and provide brief consultations. In addition to pharmacy services, Apteekritel offers a telehealth application that connects users with medical professionals for advice and prescription refills.

Apteekritel has expanded its product catalogue to include health care equipment, beauty products, and baby care items. The company has implemented a customer rewards program and uses data analytics to recommend personalized health solutions. In recent years, Apteekritel has collaborated with several logistics partners to reduce delivery times and improve last‑mile service in densely populated urban areas. The platform remains one of the leading online medication providers in Turkey, aiming to enhance accessibility to pharmaceutical care through digital innovation.