afsætte

Afsætte is a Danish verb meaning to sell or to place on the market. It is primarily used in business and economics to describe the act of getting goods from production to customers, that is, distributing and selling products through various channels. In everyday language it can also mean to dispose of goods, such as surplus inventory.

The related noun afsætning denotes the process or field of selling and distribution. Afsætning encompasses market analysis, pricing, promotion, and the choice of distribution channels, including wholesale, retail, and e-commerce. The term is common in business plans, economic literature, and corporate reporting when discussing revenue generation and market reach.

Usage and forms are standard in Danish. The verb is conjugated as afsætter in the present tense, afsatte in the past tense, and afsat as the supine form. In practice, phrases such as afsætte varer, afsætte produkter, or afsætningskanaler are used to refer to getting products to customers through appropriate channels. In a political or historical context, the verb afsætte can also mean to remove someone from office, though this meaning is largely obsolete in modern business language.

Examples: Producenter afsætter deres produkter gennem detailhandel og onlinekanaler. Kampagnen har måttet øge afsætningen for at nå de årlige salgsmål. Virksomheden analyserer afsætningskanaler for at optimere sin markedsføring og distribution.

See also: markedsføring, distribution, salg, afsætning.