Virðiskeðjunnar

Virðiskeðjunnar refers to the value chain in Icelandic business and economic contexts. It encompasses all the activities a business undertakes to create and deliver a product or service. This includes research and development, design, production, marketing, sales, and distribution, as well as after-sales support. The concept is crucial for understanding how businesses create value and gain competitive advantage.

By analyzing the virðiskeðjunnar, companies can identify key activities that contribute most to their profitability and customer satisfaction. This analysis helps in optimizing operations, reducing costs, and improving efficiency. Businesses can also use this framework to understand their position within a broader industry value chain, identifying opportunities for collaboration or differentiation.

In Iceland, the virðiskeðjunnar is particularly relevant for export-oriented industries such as tourism, fisheries, and renewable energy. Understanding and enhancing each link in these chains is vital for maintaining competitiveness in international markets. For instance, in tourism, the virðiskeðjunnar might include aspects like flight availability, accommodation quality, unique experiences, and local hospitality, all contributing to the overall value perceived by the tourist. Similarly, in the fisheries sector, it involves sustainable fishing practices, processing, branding, and global distribution. The concept emphasizes the interconnectedness of different stages and the importance of managing each effectively to maximize the final value.