Vihreäpesussa
Vihreäpesu, or greenwashing, is a marketing tactic where a company or organization deceptively markets its products or policies as environmentally friendly, when in reality they are not. This practice aims to capitalize on the growing consumer demand for sustainable goods and services without making substantial environmental improvements.
The term originates from the English "greenwashing," first coined in the 1980s. It describes the act of
Consumers may be misled by greenwashing into believing they are making ethical purchasing decisions, when in