Viestintävaikutukset
Viestintävaikutukset refers to the effects or impacts that communication has on individuals, groups, organizations, or society. It encompasses the changes in knowledge, attitudes, beliefs, behaviors, or perceptions that result from exposure to a message or a communication process. These effects can be intentional, as in advertising or public health campaigns, or unintentional, arising from news reporting, social media interactions, or everyday conversations.
The study of viestintävaikutukset is a central aspect of communication research. It seeks to understand how
Factors influencing communication effects are diverse and include the characteristics of the message itself (e.g., clarity,