Varauslähde

Varauslähde is a Finnish term that translates to "booking source" or "reservation source." It refers to any channel or platform through which a customer can make a reservation or booking for a product, service, or accommodation. This can encompass a wide range of options.

Common examples of varauslähde include online travel agencies (OTAs) like Booking.com or Expedia for hotels, direct booking engines on company websites, and reservation systems for restaurants or event venues. It can also include physical locations such as a hotel reception desk or a travel agent's office. The specific varauslähde used often influences the customer's experience, the pricing, and the information provided to the business. Businesses typically aim to manage their presence across multiple varauslähteet to maximize reach and revenue while also considering the associated costs and commissions. Understanding the effectiveness of each varauslähde is crucial for a business's distribution strategy.