VEVO
Vevo is an American multinational video hosting service that specializes in music videos and related programming. It operates a network of channels and a flagship site that hosts official videos licensed from major record labels. Vevo’s content is produced by artists signed to its owner labels and their partners, and is distributed through its own platforms as well as through Vevo-branded channels on YouTube.
Ownership and history: Vevo was launched in 2009 as a joint venture formed by Universal Music Group
Platform and content: Vevo offers high-quality video playback, artist pages, curated playlists, and video premieres. Its
Revenue model and reach: Vevo’s primary revenue comes from advertising and licensing income generated from views
Impact and status: Vevo helped to consolidate official music video content from major labels in an era