Trendidega

Trendidega is an Estonian phrase meaning “with trends” or “in line with current trends.” It is formed by the noun trend with the instrumental comitative suffix -idega and is used to express alignment with or accompaniment by prevailing tendencies in areas such as fashion, culture, or markets. In contemporary Estonian, trendidega appears in everyday language, journalism, marketing, and cultural commentary to describe actions, designs, or content that follow or respond to trends.

Etymology and grammar: trend is a loanword from English, typically appearing in Estonian as trendid in the nominative plural. The suffix -idega attaches to the noun to indicate the comitative/plural instrumental, producing trendidega. The expression can function as part of a predicate or as a modifier within noun phrases. For example, trendidega kooskõlas means “in line with trends,” and kampaania trendidega kaasas käib conveys “the campaign goes along with the trends.”

Usage: Trendidega is common in fashion, marketing, and media discourse, where speakers describe products, campaigns, or artworks designed to reflect or capitalize on current patterns. Examples include: “Kaup on trendidega kooskõlas.” and “Kampaania mängib trendidega.” The term helps convey a deliberate alignment with contemporary publics’ expectations or preferences.

See also: Estonian language, loanwords in Estonian, fashion, marketing, cultural discourse.