Tarbijaküsitlus

Tarbijaküsitlus, also known as a consumer survey, is a research method used to gather information about consumer behavior, preferences, and attitudes. It typically involves asking a set of questions to a sample of individuals who represent a target market. The purpose of such surveys is to understand consumer needs, identify market trends, measure customer satisfaction, and inform business decisions.

Surveys can be conducted through various channels, including online questionnaires, telephone interviews, mail surveys, and in-person interviews. The design of the survey is crucial, encompassing clear and unbiased questions, appropriate response options, and a well-defined sampling strategy to ensure the data collected is representative and reliable.

The data collected from consumer surveys can be analyzed to reveal valuable insights. This analysis might include identifying demographic patterns, understanding purchasing habits, gauging perceptions of products or services, and forecasting demand. Businesses use this information for product development, marketing strategies, pricing adjustments, and improving customer service. Ultimately, consumer surveys are a key tool for businesses seeking to better understand and serve their target audience in a competitive marketplace.