Sveden

Sveden is a brand of soft drink, specifically a lemon-lime flavored soda, produced by the Coca-Cola Company. It was introduced in 1959 as a competitor to 7 Up, another popular lemon-lime soda. The name "Sveden" is derived from the Swedish word "sved" which means "sweat," reflecting the brand's original marketing campaign that positioned it as a refreshing beverage to help combat the summer heat.

Sveden was initially marketed as a health drink, emphasizing its low-calorie content and natural ingredients. The original formula included natural flavors, citric acid, and caffeine, which contributed to its popularity. However, the brand faced challenges in the 1980s due to changing consumer preferences and increased competition from other soft drinks.

In the 1990s, Sveden underwent a reformulation to appeal to a younger audience. The new formula included artificial flavors and sweeteners, which helped the brand regain some of its market share. Despite these efforts, Sveden's sales continued to decline, and it was eventually discontinued in 2005.

Today, Sveden is largely remembered as a once-popular soft drink that played a significant role in the history of the beverage industry. Its legacy continues to influence the development of new and innovative beverages in the market.