Sonderpreisen

Sonderpreise are prices that are temporarily lower than the standard price for a product or service. They are used to attract customers, clear inventory, or accompany marketing campaigns and typically apply for a limited time or quantity. The term is common in retail, manufacturing, and service sectors.

Common forms include promotional discount prices during sales events, bundled offers (buy more, save more), seasonal price reductions, launch prices, loyalty or member-only prices, and coupon-based prices. Promotions are usually announced with a price tag that highlights the discount, and terms such as duration and eligible items are stated.

In legal and consumer protection contexts, price presentations should not be misleading. If a previous or regular price is shown alongside the Sonderpreis, it should reflect the price at which the item was offered during a defined period prior to the promotion. Retailers are expected to communicate terms clearly and comply with advertising and competition laws.

Sonderpreise can stimulate demand, help move stock, and introduce new products to the market. For consumers, they provide opportunities to buy at lower prices, but comparisons across retailers and awareness of potential marketing gimmicks are advisable. The concept overlaps with related terms such as Rabatt, Sonderangebot, and Aktion in marketing language.