Seljaverð

Seljaverð is a term in Icelandic commerce that denotes the price at which goods or services are sold to consumers, i.e., the selling or retail price. The word is formed from selja, to sell, and verð, price. It is used in pricing, advertising, and accounting to distinguish the amount charged to customers from other price concepts such as kaupað verð (purchase price) or framleiðsluverð (production price).

In retail and services, seljaverð is the price displayed to customers and used at the point of sale. Depending on local rules, it may include value-added tax or be shown as a tax-exclusive amount with the tax added at checkout. Businesses may use the same seljaverð across channels or adjust it for online and in-store contexts.

Pricing is influenced by costs, desired margins, competition, demand, seasonality, and promotions. Retailers set seljaverð strategically, and temporary discounts or advertised price reductions are common means to attract customers. The price must be communicated clearly under consumer protection and price labeling regulations, which aim to prevent misleading advertising and ensure transparency.

For wholesale or business-to-business transactions, other price terms may be used (kaupverð). The concept of seljaverð remains central to everyday commerce and consumer transactions in Iceland.