Proform

ProForm is a brand of home fitness equipment produced by ICON Health & Fitness, a Utah-based company that also owns NordicTrack and Weslo. The ProForm line includes treadmills, ellipticals, stationary bikes, rowers, and weight benches designed for residential use. The equipment is distributed through a mix of retail partners and online channels worldwide and is aimed at offering affordable cardio and strength options for the home.

Historically part of ICON's broad portfolio of consumer fitness brands, ProForm devices are known for built-in workout programs and, on many models, compatibility with iFit, a subscription service that provides guided workouts, interactive routes, and personalized coaching. Some newer models feature touchscreens, automated incline and resistance controls, and Bluetooth connectivity for app integration.

In the market, ProForm competes primarily with other home cardio brands such as NordicTrack (also part of ICON) and Horizon Fitness. Product lines vary by region and model, with warranties that typically cover frame and parts for limited periods, subject to terms and conditions.

Not to be confused with pro forma, a Latin phrase used in business and accounting to describe hypothetical or standard-form financial statements.