Overcart

Overcart was an Indian e-commerce company that focused on the sale of refurbished and pre-owned mobile phones and electronics. Founded in 2014 by S. P. S. Kumar, Alex Vincent, and R.K. Misra, the company aimed to provide consumers with affordable access to quality electronics by offering devices that had been previously used but were restored to good working condition.

The business model involved sourcing used devices, performing thorough testing and refurbishment processes, and then reselling them with a warranty. Overcart also offered a buyback service for used mobile phones, allowing customers to exchange their old devices for credit towards a new purchase. The company operated primarily through its own website and mobile app.

Overcart sought to address the growing market for pre-owned electronics, tapping into consumer demand for cost-effective alternatives to new products while also promoting a more sustainable approach to electronics consumption by extending the lifespan of devices. The company was known for its focus on quality control and customer satisfaction in the refurbished electronics sector. Over time, the company's operations and presence in the market evolved, reflecting the dynamic nature of the e-commerce landscape.