Midiático

Midiático is a Portuguese adjective derived from the word "mídia," meaning media. It is used to describe anything related to, pertaining to, or produced by the media. The term encompasses a broad range of concepts, including mass communication, public relations, advertising, and the influence of media outlets on society.

In essence, something described as midiático is characterized by its connection to the media landscape. This can refer to individuals who are highly visible and influential within media circles, such as celebrities, politicians, or prominent journalists, often referred to as "figuras midiáticas" (media figures). It can also describe events or phenomena that receive significant media attention, becoming widely discussed and disseminated through various media channels.

The concept of midiático highlights the pervasive role of media in contemporary life, shaping public opinion, cultural trends, and political discourse. It acknowledges the power of media to construct narratives, disseminate information, and influence public perception. Understanding what is midiático involves recognizing the mechanisms and impact of media in conveying messages and shaping societal understanding. The term is frequently employed in discussions about media studies, communication, and the sociology of media.