Michelob

Michelob is an American brand of pale lager brewed by Anheuser-Busch. Introduced in 1896, it was originally brewed as a premium lager for Anheuser-Busch founder Adolphus Busch. The name "Michelob" is derived from the Czech town of Budweis, where the company's original brewery was located, and refers to the town of Měcholupy.

The beer is known for its smooth, clean taste and has historically been marketed as a higher-quality, more sophisticated lager. It is brewed using a variety of malts and hops, contributing to its distinctive flavor profile. Michelob is available in several varieties, including Michelob Ultra, a low-carbohydrate, low-calorie option, and Michelob Pure Gold, an organic lager.

Over the years, Michelob has been a significant player in the American beer market, often positioned as a premium offering. Its advertising campaigns have frequently emphasized its quality ingredients and brewing process. The brand has undergone various marketing evolutions to adapt to changing consumer preferences and market trends.