Mediální

Mediální is a Czech adjective meaning related to media or the mass media. It is used to describe topics, content, institutions, and practices connected with the production, distribution, and reception of information through channels such as printing, broadcasting, and the internet.

In academic and professional language, mediální appears in numerous phrases: mediální obsah (media content), mediální obraz (the media image or representation), mediální etika (media ethics), and mediální gramotnost (media literacy).

The term also designates sectors and industries within the broader media landscape, including mediální průmysl (media industry), mediální komunikace (media communications), and mediální politiky (media policy).

Grammatical note: mediální is an adjective and does not stand alone as a noun; it typically accompanies a noun to specify its relation to media.

In Czech discourse, mediální is widely used in journalism, education, advertising, and public relations to distinguish media-related issues from other areas.