Kilpailijaanalyysissä
Kilpailijaanalyysi, often translated as competitor analysis, is a strategic process of identifying and evaluating rivals in a specific market. This analysis aims to understand the strengths, weaknesses, strategies, and potential future actions of competing businesses. The core objective is to gain insights that can inform a company's own strategic decisions, helping it to differentiate itself, identify market opportunities, and mitigate threats.
The process typically involves gathering information from various sources, including publicly available data such as company
A thorough competitor analysis helps businesses to anticipate market shifts, understand competitive advantages, and develop effective