Kattintásonkénti

Kattintásonkénti is a Hungarian term that translates directly to "per click" or "cost per click" in English. It is a fundamental concept in online advertising, particularly within pay-per-click (PPC) advertising models.

In a kattintásonkénti model, advertisers pay a fee each time their advertisement is clicked. This means that advertisers are charged for traffic driven to their website rather than for the ad impressions (how many times the ad is shown). This model is widely used across various advertising platforms, including search engines like Google Ads and social media platforms.

The cost of a kattintásonkénti can vary significantly depending on numerous factors. These include the competitiveness of the keywords being bid on, the quality of the advertisement and landing page, the target audience, the geographic location of the audience, and the overall budget set by the advertiser. Advertisers typically set a maximum bid for each click, and the actual cost may be lower depending on the auction dynamics of the advertising platform.

The primary advantage of the kattintásonkénti model is that it allows advertisers to control their spending more effectively. They only pay when a user shows interest by clicking on the ad, which suggests a potential for conversion. This direct correlation between ad spend and user engagement makes it a popular and measurable advertising strategy for businesses looking to drive targeted traffic to their websites.