Kanalübergreifend

Kanalübergreifend is a German term that translates to "cross-channel" or "across channels." It describes a strategy or approach that involves coordinating activities and communication across multiple different channels or platforms. This can apply to various fields, including marketing, customer service, and media.

In marketing, kanalübergreifend means ensuring a consistent brand message and customer experience whether a consumer interacts with a company through its website, social media, a physical store, or email. This approach aims to provide a seamless journey for the customer, regardless of the touchpoint. For example, a customer might see an advertisement on social media, visit the company's website for more information, and then receive a follow-up email with a special offer. All these interactions are designed to be connected and complementary.

In customer service, a kanalübergreifend strategy ensures that customers can receive support through various channels, such as phone, email, chat, or social media, and that the support agents have access to the customer's interaction history across all these channels. This prevents customers from having to repeat themselves and leads to more efficient problem-solving.

The core idea behind kanalübergreifend is integration and synergy. By breaking down silos between different channels, businesses can create a more unified and effective approach to engaging with their audience and customers. This often requires sophisticated technology and careful planning to manage the complexity of multiple communication streams. The ultimate goal is to enhance customer satisfaction, improve operational efficiency, and achieve better business outcomes.