Jälleenmyyntialennukset

Jälleenmyyntialennukset, also known as reseller discounts, are price reductions offered by manufacturers or distributors to businesses that purchase goods for the purpose of reselling them to end consumers. These discounts are a fundamental part of the business-to-business (B2B) sales model, encouraging intermediaries to stock and promote products.

The primary purpose of reseller discounts is to incentivize resellers. By offering products at a lower price than the manufacturer's suggested retail price (MSRP), resellers are able to add their own profit margin when selling to the final customer. This economic advantage makes it viable for businesses to engage in the distribution and sale of other companies' products.

The structure of these discounts can vary. They might be a fixed percentage off the list price, tiered based on purchase volume (e.g., larger orders receive greater discounts), or include special promotional offers. Some discounts may also be conditional, requiring resellers to meet certain marketing or sales performance targets.

Reseller discounts are crucial for a manufacturer's distribution strategy. They help to expand market reach without the need for the manufacturer to establish its own extensive retail network. Resellers bring established customer bases, local market knowledge, and sales expertise, which are invaluable for product adoption and growth. In return, the discount provides the financial means for the reseller to operate and profit from the arrangement. This symbiotic relationship underpins much of modern commerce.