Interstitiaalsed

Interstitials are a type of digital advertisement that appears between content transitions. They are typically full-screen or near full-screen ads that overlay the content the user is trying to access, such as a webpage or the transition between levels in a mobile game. The user usually has to interact with the interstitial, for example by clicking a "skip" button or waiting for a countdown timer, before they can return to their intended content.

The primary purpose of interstitials is to capture user attention due to their prominent placement. They are often used in mobile advertising to monetize free applications or websites. While they can be effective at generating impressions and clicks, they are also known for being disruptive to the user experience. Users may find them intrusive and annoying, which can lead to negative brand perception or a higher bounce rate.

To mitigate negative user reactions, advertisers and publishers often implement best practices for interstitial ads. These can include ensuring ads are clearly distinguishable from content, providing a clear and easy-to-find exit mechanism, and avoiding excessive frequency. The placement of interstitials is also carefully considered to minimize disruption, such as showing them during natural pauses in user activity. The effectiveness and user acceptance of interstitials can vary significantly depending on their design, placement, and the context in which they are displayed.