Genkøb
Genkøb is a Danish term describing the act of buying a product again after an initial purchase. The word combines gen- (again) with køb (purchase). In retail and consumer research, genkøb is used as an indicator of customer retention and product satisfaction, capturing loyalty beyond a single transaction.
Measurement and metrics: Genkøb can be quantified as the repurchase rate—the share of customers who place a
Applications: Retailers use genkøb to forecast demand, segment customers by loyalty, optimize pricing and promotions, plan
Limitations: A high genkøb rate does not always indicate true loyalty; some repeat purchases are gifts or
See also: repurchase rate, customer retention, customer lifetime value, churn rate.