Ferðamálastofa

Ferðamálastofa, also known as the Icelandic Tourist Board, is the official national tourism organization of Iceland. Its primary mission is to promote Iceland as a tourist destination, foster sustainable tourism development, and support the growth of the Icelandic tourism industry. The organization works to increase the number of visitors to Iceland while also ensuring that tourism benefits the country and its communities.

The Ferðamálastofa is responsible for various aspects of tourism promotion, including marketing campaigns both domestically and internationally, participation in travel fairs, and the development of promotional materials. They also conduct market research to understand visitor trends and preferences, which informs their strategies. A key focus for the organization is the development of sustainable tourism practices, aiming to minimize the environmental impact of tourism and maximize its economic and social benefits for Iceland. This includes working with local businesses and communities to ensure responsible tourism development.

The agency also plays a role in providing information and resources to both tourists and the tourism industry. They offer guidance on travel planning, responsible tourism, and highlight unique Icelandic experiences. For businesses within the tourism sector, Ferðamálastofa provides support, data, and networking opportunities. It acts as a central hub for information and coordination within Iceland's tourism landscape, contributing to the overall competitiveness and sustainability of the industry.