Ennakkonäön

Ennakkonäön is a Finnish term used to describe a pre-release screening of a film, television program, or other media content. It denotes an event held before the official public release, intended for journalists, critics, industry buyers, and sometimes influencers. The screening is typically organized by the production company, distributor, or broadcaster and may occur in cinemas, screening rooms, or virtual venues. Attendees usually receive a press kit with press notes and stills, and there may be a post-screening Q&A with creators or cast. Reviews and coverage from ennakkonäön are often subject to an embargo, restricting publication until a specified date or time.

The purpose of ennakkonäön is publicity and market testing: early reviews can shape public perception, influence awards consideration, and inform distribution and marketing strategy. Feedback from industry viewers may also influence edits or future releases. In practice, ennakkonäön is part of the broader pre-release ecosystem that includes premieres, marketing campaigns, and festival showings. The practice is common across film, television, and streaming projects, and is used to secure international sales or platform acquisitions as well.

Critics and audiences sometimes discuss embargo policies and access to pre-release screenings, with debates about transparency and fairness. In Finland, as in other markets, the exact formats and rules vary by company and project. See also press screening, premiere, embargo.