Elmers

Elmers refers to a brand of adhesives, primarily known for its iconic white school glue. The company, Elmer's Products, Inc., was founded in 1940 by Borden Chemical Company. Its flagship product, Elmer's Glue-All, was introduced in 1947, becoming a staple in classrooms and homes across the United States. The brand's mascot, Elmer the Bull, first appeared in advertising in 1956, adding a recognizable and friendly face to the product line.

Over the years, Elmer's expanded its offerings beyond the original white glue. They now produce a wide range of adhesives, including wood glue, craft glue, spray adhesive, and glue sticks. The company also offers other school and craft supplies such as markers, rulers, and slime-making kits. Elmer's products are widely distributed and can be found in major retail stores and office supply chains.

In 2008, Elmer's Products, Inc. was acquired by Newell Rubbermaid, which later became Newell Brands. Despite the change in ownership, the Elmer's brand has maintained its strong presence and reputation for reliability in the adhesive and school supply market. The company continues to innovate, introducing new products and formulations to meet the evolving needs of consumers, from DIY enthusiasts to students.