AnkertextVerteilung

AnkertextVerteilung refers to the strategic use and distribution of anchor text when creating backlinks to a website. Anchor text is the visible, clickable text within a hyperlink. In Search Engine Optimization (SEO), the anchor text plays a crucial role in informing search engines about the content of the linked page.

A balanced AnkertextVerteilung aims to use a variety of anchor text types to avoid appearing manipulative to search engines. These types typically include exact match anchor text (the precise keyword the page ranks for), partial match anchor text (containing the keyword along with other words), branded anchor text (using the website's name), naked URL anchor text (the URL itself), and generic anchor text (like "click here" or "read more").

Historically, a heavy reliance on exact match anchor text was a common SEO tactic. However, search engine algorithms have become more sophisticated and now penalize websites that exhibit an unnatural or overly optimized anchor text distribution, as it can signal manipulative practices.

Therefore, a natural AnkertextVerteilung is considered best practice. This involves having a diverse mix of anchor text types that reflect how real users might naturally link to content. Achieving this balance helps to build a strong and sustainable backlink profile, improving search engine rankings without triggering algorithmic penalties. The goal is to make the anchor text distribution look organic and not artificially constructed for SEO purposes.