étalage

Étalage refers to the act of displaying goods for sale, particularly in a shop window or on a market stall. It is a common practice in retail and commerce, designed to attract the attention of potential customers and showcase the products offered. The arrangement and presentation of items in an étalage are crucial for creating a visually appealing and enticing display. This can involve strategic placement, lighting, and the use of decorative elements to highlight the merchandise.

The effectiveness of an étalage is measured by its ability to draw customers into the store or to the stall. A well-executed display can communicate the brand's identity, highlight new arrivals, or promote special offers. Retailers often invest considerable effort and resources into designing and maintaining their étalages, recognizing their significant role in marketing and sales. The term can also be used more broadly to describe any ostentatious display of wealth or possessions, although its primary meaning is related to commerce.