snickers

Snickers is a chocolate bar produced by Mars, Incorporated. The standard version consists of nougat, caramel, and roasted peanuts, all coated in milk chocolate. It is one of the best-known and best-selling candy bars worldwide.

The bar was introduced in 1930 in the United States. In the United Kingdom and other markets, the same product was sold under the Marathon name until 1990, when Mars rebranded the line to Snickers to unify branding globally. Over the years, the Snickers product line expanded to include a variety of flavors and formats.

Common variants include Snickers Almond and Snickers Peanut Butter, as well as seasonal or regionally available versions such as dark chocolate and white chocolate varieties. Other formats have appeared in different markets, such as Snickers Cruncher or Snickers Bites, but availability varies by country.

Globally, Snickers is marketed as a satisfying, hunger-reducing treat and remains a central item in Mars’ confectionery lineup. The brand has extended into multiple product formats and promotional campaigns, maintaining a presence in supermarkets, vending machines, and convenience channels around the world.