sivukohderymät
Sivukohderyhmät, often translated as "ancillary target groups" or "secondary audiences," refers to individuals or groups who are not the primary recipients of a message or campaign but are nonetheless important to consider. These groups can influence the success of a campaign indirectly or become important recipients of future communications. Understanding and addressing sivukohderyhmät is crucial for comprehensive strategic planning.
The concept of sivukohderyhmät is prevalent in various fields, including marketing, public relations, education, and policy-making.
Identifying sivukohderyhmät involves analyzing the communication ecosystem and understanding who else might be affected by or