kjøpsfriksjon

Kjøpsfriksjon, or purchase friction, refers to any obstacle or difficulty a customer encounters during the buying process, from initial awareness to post-purchase. These friction points can significantly impact a customer's decision to complete a purchase and their overall satisfaction.

Examples of kjøpsfriksjon include complicated website navigation, unclear product descriptions, a lengthy checkout process, unexpected shipping costs, limited payment options, poor customer service, or difficulty in returning an item. Essentially, anything that makes it harder or more frustrating for a customer to buy something contributes to kjøpsfriksjon.

Reducing kjøpsfriksjon is a key goal for businesses aiming to improve conversion rates and customer loyalty. This involves streamlining the customer journey, simplifying processes, providing clear and accessible information, and offering excellent support. By identifying and eliminating these barriers, businesses can create a smoother and more enjoyable buying experience, leading to increased sales and positive customer relationships. Understanding and addressing kjøpsfriksjon is crucial in today's competitive market.