ferrero

Ferrero is an Italian confectionery company known for a wide range of chocolate and hazelnut products. It was founded in 1946 by Pietro Ferrero in Alba, Piedmont, Italy, as a small family bakery that produced a hazelnut paste which later evolved into popular spreads. Over the decades, the company grew into a multinational group and became one of the world’s largest privately owned confectionery producers.

The business was expanded by successive generations, notably Michele Ferrero, who led international growth and product development. The group developed a number of iconic brands, including Nutella, Kinder, Ferrero Rocher, and Tic Tac, and expanded through both organic growth and strategic acquisitions, while remaining privately held by the Ferrero family.

Ferrero’s product lineup centers on chocolate and confectionery items such as Nutella, Kinder, Ferrero Rocher, Raffaello, Mon Chéri, and Tic Tac. The company operates production facilities in several countries and markets its products in many regions around the world. It has pursued sustainability initiatives through programs like Ferrero Farming Values, which aim to promote responsible sourcing of hazelnuts, cocoa, and palm oil, and to reduce environmental impact across its supply chain.

Ownership of the Ferrero Group remains within the Ferrero family, with governance traditionally led by family members. Today the group is widely regarded as one of the largest privately owned confectionery companies globally, maintaining a broad international footprint and a diversified portfolio of well-known brands.