conotative

Connotation refers to the emotional, cultural, or subjective associations that a word or phrase carries beyond its literal meaning. It is a key aspect of semantics, the study of meaning in language. Connotation is distinct from denotation, which is the objective, dictionary definition of a word. For example, the word "cute" has a positive connotation, while "ugly" has a negative one. Connotation can vary greatly depending on cultural, regional, and personal contexts. It is an important factor in communication, as it can influence how a message is perceived and interpreted. Connotation can also be used intentionally in rhetoric and literature to evoke certain emotions or ideas. Understanding connotation is crucial for effective communication and interpretation of text.