SOSTACmodellen
The SOSTAC model is a marketing planning framework developed by PR Smith. SOSTAC is an acronym that stands for Situation, Objectives, Strategy, Tactics, Action, and Control. It provides a structured approach to developing and implementing marketing plans.
The Situation analysis involves understanding the current marketing environment, including the company's strengths and weaknesses, opportunities
Strategy outlines the overarching approach to achieve the set objectives, focusing on the target audience, the
Action refers to the operationalization of the plan, assigning responsibilities, timelines, and budgets to each tactic.