Pazarlanma

Pazarlanma is a Turkish term that can be translated to "marketing" or "selling" in English. It refers to the process of promoting and selling products or services. This encompasses a wide range of activities designed to create, communicate, deliver, and exchange offerings that have value for customers, clients, partners, and society at large.

In a business context, pazarlanma involves understanding consumer needs and desires, developing products or services that meet those needs, setting appropriate prices, deciding on distribution channels, and implementing promotional strategies. These strategies can include advertising, public relations, personal selling, sales promotions, and digital marketing. The ultimate goal of pazarlanma is to generate revenue and build long-term customer relationships by satisfying customer needs effectively and efficiently.

The concept of pazarlanma has evolved significantly over time, moving from a production-oriented focus to a customer-centric approach. Modern pazarlanma emphasizes creating value for the customer and building strong, lasting relationships. It is a dynamic field that continually adapts to new technologies and changing market conditions.