velourartikel

Velourartikel is a term used in German-speaking markets to denote articles made from velour fabric or featuring a velour finish. It is not an official textile category, but a marketplace label commonly appearing in catalogs, online shops, and product listings to group items such as clothing, accessories, and home textiles that use velour.

Velour is a plush, cut-pile fabric with a soft nap. It is usually produced on knit or woven bases and can be made from cotton, polyester, viscose, or blends. Velour resembles velvet in appearance due to its pile and sheen, but is typically more flexible and affordable, with a nap that can run in a preferred direction.

Typical velour products include tracksuits, robes, dresses, sweaters, cushions, and upholstery accents, as well as car interiors and blankets. Care varies by fiber: cotton velour is often machine washable; synthetic velours typically tolerate gentle washing and low-heat drying. To preserve the nap, turn items inside out, wash with mild detergent, and avoid high heat or aggressive ironing.

Because velourartikel is a cataloging term rather than a standardized material class, product specifications such as fiber content, weight, and care can vary widely. The use of velour has grown since the mid-20th century as an affordable velvet alternative in fashion and interior design.