shortzoom

Shortzoom is a term used in cinematography and photography to describe a rapid zoom of a camera lens over a short focal range, intended to alter composition and perception within a brief moment. It is distinct from a slow, deliberate zoom and from a static shot, because it introduces a noticeable shift in framing and attention without a dramatic camera movement.

In practice, shortzoom can be achieved optically with a zoom lens by executing a fast zoom in or out over a quarter to half a second. The operator typically starts near one framing and finishes with a tighter or broader frame, often while the subject remains roughly in the same position in the frame. Digital cameras and editing software can also simulate shortzoom by applying a rapid digital zoom with careful interpolation, sometimes combined with a brief stabilization or motion blur to preserve a natural look.

Usage ranges from narrative films and commercials to social media and music videos, where the effect can punctuate dialogue, reveal a detail, or heighten emotional intensity. Because the effect is conspicuous, it is usually used sparingly to avoid distracting the viewer.

Origin and terminology: shortzoom is an informal term used in some videography and photography communities rather than a standardized standard in professional cinematography. Related concepts include snap zoom, which is a quick, intentional change in focal length, and dolly zoom, which combines camera movement with perspective change.

See also: snap zoom, dolly zoom, zoom lens, post-production zoom.