selger

Selger is a person whose job is to sell goods or services to customers. In Norwegian usage, the term covers a range of sales roles, including retail salespeople, sales representatives, and account managers whose primary task is to close deals and maintain customer relationships. The word stems from the verb å selge, meaning to sell.

Selgere operate in many settings, such as retail stores, business-to-business sales organizations, car dealerships, telemarketing, and e-commerce support roles. They may work as employees for manufacturers, wholesalers, or retailers, and their work can be performed in the field or from a company office. The exact duties and required experience vary by industry and market segment.

Key duties commonly include identifying potential customers, presenting products or services, explaining features and pricing, negotiating terms, and finalizing sales. They also conduct needs assessments, prepare proposals, manage customer records in CRM systems, and provide after-sales support. Performance is often measured by quotas, conversion rates, average deal size, and customer satisfaction.

Skills and qualifications typical for a selger include strong communication, thorough product knowledge, active listening, and negotiation abilities. Successful selgere are capable of building relationships, solving problems, and working toward targets. Proficiency with CRM software and other sales tools, as well as basic knowledge of pricing, contracts, and relevant consumer laws, is often important. Collaboration with marketing, product, and service teams is common.

Trends in sales emphasize a mix of traditional relationship selling with digital channels, data-driven outreach, and omnichannel strategies. The role centers on delivering value to customers while adhering to ethical practices and applicable regulations.