recebidos

Recebidos is a term used in Brazilian Portuguese to designate goods or services that a person, typically an influencer or content creator, receives from brands or companies at no charge. The arrangement is part of influencer marketing, where products are sent to creators in hopes of coverage, reviews, unboxings, or mentions in posts, stories, or videos. Recebidos can include physical items such as cosmetics, fashion, electronics, or home goods, as well as experiences or services.

In practice, recebidos are often discussed openly by creators as part of their content calendars. Creators may categorize items as recebidos, sometimes alongside purchased, gifted, or sponsored content. The practice helps brands generate authentic content and audience reach while providing creators with products to review or feature without an immediate monetary cost.

Ethical and regulatory considerations have grown in prominence. Transparency is emphasized by platforms and regulatory bodies: any material connection between a creator and a brand should be disclosed clearly and conspicuously. In Brazil, guidelines from the advertising self-regulation system and consumer protection rules advocate explicit declarations of sponsorship or product receipt, using terms like publicidade, patrocínio, or #publicidade, so audiences understand when content is influenced by a brand.

The recebidos ecosystem has popularity and controversy. Proponents highlight its role in product testing and creator discovery, while critics point to potential bias or authenticity concerns if disclosures are incomplete. Overall, recebidos constitute a recognizable facet of contemporary digital marketing in Brazil, shaping how brands collaborate with content creators and how audiences evaluate online recommendations.