notfromconcentrate

Not from concentrate (NFC) is a label used on certain fruit juices to indicate that the product was produced by pressing fresh fruit and pasteurizing the juice without removing water to concentrate it. In contrast, juice from concentrate is produced by evaporating water from the juice to create a concentrate, which is later reconstituted with water before packaging.

Production and characteristics: NFC juice is typically pasteurized to ensure safety and extend shelf life and may be filtered or minimally processed. It can be water-white to cloudy in appearance depending on the fruit and processing method. Because no concentration step is used, NFC juice generally has a shorter shelf life and is more likely to require refrigeration; once opened, it should be consumed within a shorter window than many from-concentrate products.

Comparison and market positioning: NFC is often marketed as a fresher-tasting or premium option compared with juice from concentrate. This positioning, along with shorter supply chains and higher processing costs, usually results in a higher price point. NFC is common for popular juices such as orange, apple, and grape, among others.

Regulation and labeling: Labeling standards vary by country, but the term NFC is intended to signify that no concentration and reconstitution have occurred. Some jurisdictions impose specific definitions or requirements for how NFC products are produced and labeled, including disclosure of pasteurization and packaging methods. Consumers should note that pasteurization and packaging can still affect flavor, regardless of the absence of concentration.