mascottes

Mascottes are symbols used to represent a group, event, brand, or organization and to engage audiences. They can be animals, people in costumes, fictional characters, or digital avatars. The purpose of mascottes is to foster identification, convey values, boost morale, and attract attention at events, in marketing, and across media.

The term mascotte comes from French and originally meant a talisman or lucky charm. In English, mascots evolved from this idea to refer to a person, animal, or character that serves as a recognizable symbol for a group. In many contexts, especially in French-speaking regions, the plural form mascottes is used to refer to multiple such symbols.

Types and roles vary. Live mascottes may be athletes, students, or performers in full costume; animals have historically served as emblems for teams and cities. Corporate mascottes include branded characters or logos designed to personify a company’s image. There are also virtual or digital mascottes, used in video games, apps, and online marketing. Common roles include entertaining spectators, delivering messages, entertaining children, and creating photo opportunities that reinforce brand or team identity.

History and influence. Mascottes have roots in sports, festivals, and marketing, expanding from traditional emblems to complex media personalities. They can shape fan experience, community culture, and consumer engagement. Ethical considerations have grown alongside their use, including animal welfare for live mascots and concerns about stereotyping, cost, and cultural sensitivity.

See also: mascot, branding, fan engagement, corporate identity.