lotteria

Lotteria is a fast-food restaurant chain originating in South Korea. It is owned by the Lotte Group and is known for burgers, fried chicken, coffee, and other quick-service items. The brand has a significant presence in East Asia and operates through a mix of company-owned and franchised stores.

The chain opened its first store in Seoul in 1979 and later expanded to other Asian markets during the 1980s and 1990s. Over the years, Lotteria has introduced regional menu items and adaptations to suit local tastes, such as localized burgers and side dishes in various countries. It competes with other global fast-food brands in the regions where it operates and frequently updates its offerings with promotional items and limited-time menus.

Global presence and regional focus vary by country. In addition to South Korea, Lotteria has operated stores in markets such as Japan, China, Vietnam, Indonesia, Cambodia, Laos, and Myanmar, among others. The brand’s emphasis tends to align with the fast-food sector's standards for quick service, drive-thru access where available, and delivery options.

Note on terminology: the word lotteria also exists in several languages to refer to a lottery (for example, “lotteria” in Italian and “lotería” in Spanish). In those linguistic contexts, it is unrelated to the Lotteria fast-food brand described above.