fresca

Fresca is a brand of citrus-flavored, sugar-free soft drink produced by The Coca-Cola Company. It was introduced in 1966 in the United States and marketed as a calorie-free citrus beverage. The original flavor was grapefruit, and the brand later expanded to include other citrus varieties in different markets. Fresca is typically sweetened with artificial sweeteners and contains no sugar. The line has been offered in various packaging formats, including glass bottles, cans, and plastic bottles, and its availability has varied by country over time.

Over the years, Fresca’s presence has fluctuated as Coca-Cola adjusted its zero-calorie beverage portfolio. In some markets the product has remained a steady option within the zero-sugar segment, while in others it has been discontinued or reformulated to fit regional preferences and competition.

The term fresca appears in several Romance languages as the feminine form of the adjective fresco, meaning fresh. In Spanish, for example, the phrase agua fresca refers to a category of light fruit- or grain-based beverages. The brand name Fresca is distinct from these generic uses, though it evokes notions of refreshment and freshness through its naming.

In summary, Fresca is Coca-Cola’s long-running sugar-free citrus beverage with varying flavor offerings and regional presence, recognized both for its zero-calorie positioning and its branding around refreshment.