currentlyin

Currentlyin is a digital platform that tracks and curates fashion and consumer trends that are currently in demand. It aggregates data from social media signals, fashion shows, street-style photography, e-commerce catalogs, and retailer feeds to identify items and styles gaining momentum in real time.

Originating as a small data science project in Europe in 2019, Currentlyin expanded into a commercial platform with a beta release in 2020 and a mobile app rollout in 2021. It is used by brands, retailers, influencer networks, and consumers to discover what is “currently in” and to inform product development and shopping decisions.

Key features include a real-time trend feed, item pages with price history and availability, collections and mood boards created by users, and an API for retailers and partners. The platform also provides trend scores and forecasts based on machine learning models that weigh social signals, sales data, and event calendars.

Business-wise, Currentlyin operates with a freemium consumer tier and paid analytics licenses for brands and retailers, along with revenue from affiliate links and partner integrations.

Reception and impact: Industry observers describe it as a practical tool for trend planning and creative direction, though critiques note potential biases in data sources and the need for transparent methodology and privacy safeguards.

See also: fashion trend forecasting, shopping analytics, influencer marketing.