configurador

A configurator, or configurador in Spanish, is a software tool that guides users through selecting options to configure a product or service. The goal is to produce a valid, market-ready configuration that satisfies technical, legal, and business constraints.

Key components include a data model that describes products, options, and variants; a rules engine or constraint solver; a user interface that presents options and enforces dependencies; pricing and quote generation; and integration with back-office systems such as ERP and CRM for orders, inventory, and production planning. Many configurators are part of CPQ (configure, price, quote) systems.

Common applications include automotive, industrial equipment, consumer electronics, software suites, and customized services. They can be web-based or embedded in sales portals, and some support guided selling, analytics, or what-if scenarios.

Benefits include reducing misconfigurations, shortening sales cycles, ensuring pricing consistency, and enabling customization at scale, while enhancing the customer experience. Challenges include maintaining up-to-date product data and rules, handling complex constraints, ensuring performance for large catalogs, and managing data synchronization across systems and localization requirements.

See also: CPQ, BOM, ERP, CRM.