cartoonsafe

Cartoonsafe is a proposed content safety framework and labeling system for animated media designed to help parents, educators, and platforms identify content considered appropriate for children. It functions as both a set of guidelines for production and a verification scheme that can accompany distribution on streaming services, television, and digital platforms. The aim is to reduce exposure to distressing material while preserving creative freedom.

The framework defines criteria such as mild or non-existent depictions of violence, no sexual content or strong language, positive or educational themes, respectful representation of characters, and accessibility features like captions and audio descriptions. It emphasizes context, including the tone, pacing, and potential impact on younger viewers, rather than relying solely on age.

Certification involves submission to an independent review body, which may include child development experts, educators, and media professionals. The review assesses narrative content, visuals, dialogue, and character portrayal. Approved titles receive a Cartoonsafe certification with a label optional on packaging and platforms; there may also be restricted or pending categories that require edits before approval. Certifications can be revisited if content is revised.

Governance is typically handled by a non-profit or industry coalition, often named Cartoonsafe Council, which drafts standards, publishes updates, and coordinates with licensors and platforms. Adoption varies by region and platform, with some streaming services using Cartoonsafe labels in parental controls or search filters. Critics point to subjectivity in assessments and potential conflicts with artistic expression, while supporters argue it promotes transparent safety practices.