Weitersagen

Weitersagen is a German term that denotes the act of telling others about information, a product, or an experience. In everyday language it is the process of passing on something to people beyond the original speaker, and in marketing contexts it refers specifically to word-of-mouth propagation. The noun form Weitersagen (das Weitersagen) and the verb form weitersagen (to tell further) are both used, with the noun often appearing in formal writing or campaign discussions.

Etymology and usage notes: The word is formed from weiter (forward, further) and sagen (to say). While weitersagen is commonly used as a verb, the capitalized noun Weitersagen is used when speaking about the act itself. Related terms include weiterempfehlen (to refer or recommend) and Weiterempfehlung, which describe the outcome of a recommendation process. In corporate and marketing contexts, Weitersagen is used to describe strategies that encourage people to share information with their networks.

Applications in marketing and communications: The concept underpins word-of-mouth marketing and referral efforts. Tactics to stimulate Weitersagen include creating shareable content, easy-to-use referral mechanisms, social media prompts, and clear calls to action. The effectiveness of such efforts is often assessed with metrics related to word-of-mouth, such as the Weiterempfehlungsrate or Net Promoter Score (NPS), which gauge customers’ likelihood to recommend a product or service.

Regional usage: Weitersagen is most common in German-speaking regions, including Germany, Austria, and parts of Switzerland. While the term is understood in business contexts, it is used more frequently in German-language marketing discourse than in casual conversation.