WeatherTech

WeatherTech is an American manufacturer of automotive aftermarket accessories known for interior protection products such as floor mats and cargo liners. The company designs, manufactures, and markets a range of items intended to shield vehicle interiors from moisture, dirt, and wear, with a focus on precision fit for specific makes and models.

The company originated in the late 1980s and has since expanded from floor mats into a broader line of protective automotive products. WeatherTech distributes through direct-to-consumer channels, automotive retailers, and online platforms, emphasizing engineering-driven design.

Core product lines include All-Weather Floor Mats, DigitalFit Floor Liners, and cargo liners. Materials typically involve durable polymers and rubber compounds. The company highlights computer-aided design and vehicle-model tailoring to achieve snug fits across many vehicles.

Market and reception: WeatherTech operates primarily in the United States with distribution to select international markets. It competes with other automotive accessory brands and is widely recognized for fit and protective functionality, appearing in automotive retailers as well as online stores.