Stilvalg

Stilvalg is a Danish term describing the act of choosing a particular style or design. It covers decisions about visual appearance across disciplines such as fashion, graphic design, architecture, and digital interfaces and affects how a product or work is perceived.

Etymology: From stil (style) and valg (choice). The term is used in design discourse in Denmark and other Scandinavian languages to describe intentional stylistic decisions rather than a fixed standard.

In fashion, stilvalg encompasses silhouettes, fabrics, colors, and accessories chosen to express a look or season. In graphic design, it includes typefaces, color schemes, spacing, and imagery; in software and web design, it relates to themes, skins, and styling options.

Impact: Stilvalg can signal brand identity and audience alignment, influence usability and accessibility, and reflect cultural trends. Decisions are often documented in style guides to ensure consistency across media.

See also: visual identity, design language, branding, typography, color theory.