Semrush

SEMrush is a software as a service platform that provides a comprehensive set of tools for digital marketing. It concentrates on search engine optimization, pay-per-click advertising, content marketing, and competitive analysis, offering insights to help organizations improve online visibility and campaign performance.

Key features include keyword research and planning, site auditing, backlink analysis, rank tracking, and competitive intelligence. The platform also includes modules for organic and paid search research, advertising research, content marketing, and topic discovery, enabling users to compare domains and track trends.

SEMrush collects data through automated crawlers and partnerships to estimate search volumes, keyword difficulty, CPC, and SERP features. Users can create dashboards, generate reports for clients, schedule alerts, and access an API for integrating data into other workflows.

The service is offered via a subscription model, with multiple paid plans and a free trial or freemium options with limited access. Plans are typically billed monthly or annually and are used by marketing teams, agencies, and freelancers to optimize SEO, PPC, and content strategies.

SEMrush was founded in 2008 and has grown into a widely used global analytics platform for online marketing, with offices and teams supporting customers around the world.